The Story Behind
the Stories

A Cohesive Narrative

My journey is a tapestry woven from seemingly disparate threads. My early career at Mad Music ignited my passion
for raw storytelling, which evolved into a more refined critical voice at LDN Magazine. This passion is academically grounded in a BA in Music Marketing, Media, and Communications from BIMM University, where I developed
the analytical framework to deconstruct culture. But a critic who doesn't understand execution is just an observer.
My leadership roles at global brands like Starbucks and Hilton were my training ground. There, I honed
the communication, leadership, and operational skills essential to not just analysing culture, but to functioning
as a reliable professional within it. This unique blend allows me to see culture from multiple angles: as a fan,
a critic, a strategist, and a storyteller. It's this multi passionate perspective, influenced by icons like Lady Gaga
and David Bowie, that I bring to every project.

My Career Arc

From academic foundations and corporate strategy to real-world cultural commentary, here's what shapes my perspective.

📊 Content Creator & Marketing Specialist
• Conceptualising and developing brand marketing strategies
for clients in the fashion and music industry to redefine brand identity and deepen audience engagement.
• Providing in-depth live event coverage and cultural analysis
for major artists and international festivals for arts and music publications.
• Writing and editing long-form features, live reviews, and artist profiles with a focus on music, fashion, and travel, demonstrating
a unique "pop-intellectual" voice.
• Managing end-to-end social media campaigns, including creating platform-specific content (TikTok, Instagram Reels, Carousels) to support editorial features and drive audience engagement.
• Pitching to and collaborating with high-level PR agencies,
festival organisers, and brand representatives to secure press accreditation and other opportunities.
• Managing and operating a personal brand website, including content planning, SEO, and basic design, to serve as a central portfolio and professional hub.

🎵 LDN Magazine & Mad Music
• Writing music news and features - researching and writing articles about new music releases, artist interviews, and music industry news.
• Working with the social media team to develop engaging content for various platforms - creating graphics, video content, or captions to promote music releases, artists, or events.

🎓 BA in Music Marketing, Media and Communications
🏆 The Fashion Arts Reward Certificate

💼 Leadership & Strategy (Starbucks/Hilton)
• Managed daily operations and mentored teams in fast-paced, high-pressure environments, consistently meeting performance targets and ensuring brand standards were upheld
• Acted as the primary point of contact for client satisfaction, honing skills in professional communication and immediate, effective problem-solving.
• Developed a strong understanding of commercial operations, including inventory management, sales reconciliation, and financial reporting to drive business efficiency.

Creative Influences

The visionaries who shaped my understanding of culture, creativity, and storytelling.

Lady Gaga

Fearless artistic expression

Cultural shapeshifting

Savage beauty

David Bowie

Alexander McQueen

Dazed

Avant-garde youth culture

Steven Klein

Nick Knight

Fashion image innovation

Transgressive imagery

Interested in Telling a Story Together?

Whether it's a festival review, cultural analysis, or brand collaboration, let's create something that pushes boundaries and sparks conversation.